Our vision

Multibrand service platforms in Africa's largest logistics hubs.

Vision 2040 — three ambitions, from the national network to the continent.

Vision 2040

Three ambitions.

  1. Build a multibrand national networkStrengthen our presence across Morocco's main regions and logistics corridors.
  2. Develop an integrated ecosystem for transportTechnical services, parts, training, digitalisation and solutions built for professionals.
  3. Extend our expertise across AfricaProgressively roll out our network along the Tangier–Cape Town axis.

2040

The group's horizon
Three ambitions, from national to continental

The trajectory

Multibrand service platforms in Africa's largest logistics hubs.

Our sites

Two network levels. One reflex.

Bonne Route Auto TangerPlatform · Head office
TangerShowroom · Parts · Workshop · Bodyshop

Lot 86A17 & 86A18, Route Principale Rabat FZ Gzenaya — Tanger

Bonne Route Auto KénitraPlatform
KénitraAtlantic Free Zone · 10,000 m² extension

Lots N.SR7 TF 1885/70, Commune Amer Souflia, Kénitra

Bonne Route Auto NadorUnder construction
NadorSelouane industrial park
Coming soon
AgadirNext location
Ahmed Sekkat dans son bureau, au siège de Tanger

A word from the founder

Nous accordons une grande importance au capital humain, qui est le fondement de tout développement.

Ahmed Sekkat

Fondateur de Bonne Route Auto

LinkedIn profile

The network

Five sites in Morocco, two being rolled out.

The vision starts from a network that already exists — Tanger, Kénitra, Fès, Casablanca, Nador.

Discover the group
Our vision — Bonne Route Auto