A truck off the roadearns nothing.

Truck sales, after-sales service and multibrand parts. In Morocco since 2016.

Our network in Morocco

5sites operating or under construction
+ 1 to come

2016

Founded in Tangier
Founded by Ahmed Sekkat

About

Bonne Route Auto sells, repairs and equips Morocco's heavy trucks. One point of contact for your entire fleet — all makes — from the first kilometre to resale.

Ahmed Sekkat, founder of Bonne Route Auto

Ahmed Sekkat

Founder of Bonne Route Auto

A word from the founder

Born of a genuine passion for trucks.

  • Operations began on 4 October 2016.
  • Created by a young, dynamic team with deep experience in its field.
  • 2016–2024: sustained sales growth.
  • We place great importance on human capital, which is the foundation of all development.
  • We operate a multibrand truck workshop.
  • We have a paint booth designed specifically for truck bodywork.

Three businesses. One goal: keeping your truck moving.

Second Lease truckI'm buying a truck

Second Lease

Euro 6 trucks reconditioned by our teams, then certified by an independent body.

  • Warranty 6 months or 100,000 km
  • Financing up to 100%
View the vehicles
Bonne Route Service workshopMy truck is off the road

Bonne Route Service

Multibrand workshop: mechanics, bodywork, heavy-truck paint booth, diagnostics, mobile workshop.

  • Approved partner ZF ProService
  • — two shifts 7 days / 24 hours
Book an appointment
Bonne Route Parts counter: filter, brake pads and TRP boxesI'm looking for a part

Bonne Route Parts

TRP partner. Certified parts for all makes, quickly available, at controlled prices.

  • Partner TRP
  • All makes — 7 manufacturers
Learn more

Service continuity

Even far from our workshops, we stay by your side.

Our mobile workshops, fully equipped for diagnostics and technical intervention, let our teams act directly on site and keep your vehicles' downtime to a minimum.

24/7

Continuous assistance · 365 days a year

+212 666 06 33 34

Our sites

Two network levels. One reflex.

Bonne Route Auto TangerPlatform · Head office
TangerShowroom · Parts · Workshop · Bodyshop

Lot 86A17 & 86A18, Route Principale Rabat FZ Gzenaya — Tanger

Bonne Route Auto KénitraPlatform
KénitraAtlantic Free Zone · 10,000 m² extension

Lots N.SR7 TF 1885/70, Commune Amer Souflia, Kénitra

Bonne Route Auto NadorUnder construction
NadorSelouane industrial park
Coming soon
AgadirNext location

Partners

Don't take our word for it.

We've been certified.

DAF Used TrucksUsed Trucks and TRP+ agreements — 2023
PACCARInternational truck manufacturing group
PACCAR PartsOriginal manufacturer parts
TRPGlobal multibrand parts network
ZF ProServiceProService agreement — 2025
WABCOBraking and safety systems
SachsClutches and shock absorbers
FotonAgreement signed — 2024

Vision 2040

Multibrand service platforms in Africa's largest logistics hubs.

  1. 01Build a multibrand national networkStrengthen our presence across Morocco's main regions and logistics corridors.
  2. 02Develop an integrated ecosystem for transportTechnical services, parts, training, digitalisation and solutions built for professionals.
  3. 03Extend our expertise across AfricaProgressively roll out our network along the Tangier–Cape Town axis.
Bonne Route Auto — Tanger, 2016
TangerSTART — HEAD OFFICE

Our story

We didn't start with five sites.

4 October 2016, in Tangier. A company founded by Ahmed Sekkat, born of a passion for trucks. The head office now brings together showroom, parts, workshop and bodyshop.

Camion Second Lease
2016SERVING MOROCCO'S HEAVY TRUCKS

Contact

Let's talk about your fleet.

Contact us
Bonne Route Auto — Ensemble sur la bonne route